The Graff Advantage

Dedicated to advancing your real estate career.


Our Culture in One Word: "Kaizen"

Kaizen, also known as continuous improvement, is a long-term approach to work that systematically seeks to achieve small, incremental changes in processes in order to improve efficiency and quality. Kaizen can be roughly translated from Japanese to mean "good change". Kaizen is based on the philosophical belief that everything can be improved. This means that nothing is ever seen as a status quo – there are continuous efforts to improve which result in small, often imperceptible, changes over time. These incremental changes add up to substantial changes over the longer term, without having to go through any radical innovation.


The Graff Advantage

Our promise is to provide all clients effective, honest, and ethical service. Whether they are buying their very first home or looking for a luxury multi-million dollar property, service and personal attention to detail is top priority for our clients. The Graff Real Estate commitment to California's real estate market is unparalleled. Rise above the competition and stand out with Graff Real Estate. 


"Pick-Your-Own" commission structure empowers you to make the right choice for your business whatever stage you're at. Whether you want 100% commission splits or 80%, we have a program for you. 


You can't go wrong with unlimited broker support, training and education. Transaction coordination services available on request allows you to focus on making deals while we handle the paperwork.


Never any signup fees, franchise fees, office fees or desk fees. Annual legal fees like other big name companies? No way! Get paid directly from escrow with a complete file. You've never had this much freedom. 


Get new business with free real estate leads, marketing materials, website, and our exclusive concierge service that connects your buyer and seller clients with the help they need at a time they need it most - buying & selling real estate.


“Reach new heights, explore & discover a new view of the world.”

John Graff  |  broker/owner


Keep More Commissions By Joining Graff Real Estate 

You made a smart decision to join our 100% commission real estate brokerage in California and we welcome you to the Graff Real Estate family! Be prepared to take your real estate career to the next level by taking advantage of our online broker support, real estate training, marketing materials, resources and our virtual office. We provide the tools to help you succeed and the support to help you close more deals.

Step 1.  Submit Your Information

There are just two easy steps in order to sign up as an independent sales associate with Graff Real Estate. First, scroll down and click "JOIN NOW" to fill out some simple questions.

Step 2.  Move Your License

Next, log into your CAL BRE eLicensing account and change your employing broker to license #02041450.

If you have any questions or would like more information about our California real estate company, please contact us at (310) 856-9153 or


Ready to JOIN?

Become a Sales Associate

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